Why Your Website Must Be Responsive

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In 2016, StatCounter reported that, for the first time, more people access the Internet from mobile devices than from desktop computers. So, if your website isn't currently responsive—or optimized for easy reading and navigation across a wide range of devices—this should be a wakeup call.

Considering only 56% of small business websites are currently responsive, it's easy to set your company apart from the competition by taking a mobile-first approach. 

But why go through the effort of optimizing a desktop website that mobile users can engage with on their smartphones or tablets?

So glad you asked ...

Google Favors Responsive Sites

When it comes to building an online presence, search engine rankings are king. And, in 2015, Google tweaked its algorithm to favor websites that look and perform better on mobile devices, making them appear higher on search results. Since websites that appear on the first page of search results get 91.5% of Google traffic, a responsive website is critical.

Mobile Users Behave Differently

While many desktop users will spend some time exploring your website, mobile users expect to be able to achieve their goal quickly and easily. They don't want to zoom in to read the text on the screen or accidentally tap the wrong button because the page elements are too close together. By taking a mobile-first approach to web design, you can help visitors find exactly what they're looking for and produce happy, repeat customers in the process.

Smartphones are an Important Tool for Shoppers

According to Pew Research Center, nearly half (45%) of U.S. adults have used their phones while inside a store to look up online reviews or to try and find a better price online for something they are thinking of purchasing. It's also important to note that 80% of shoppers admit that mobile purchases are impulse-driven and that they’re more likely to purchase from a company that provides an engaging mobile experience. You can give your business a competitive edge by making sure that your site works great on mobile.

Mobile Users Prefer Visual Media

Mobile users consume a disproportionately high amount of visual media, with a focus on short video and images. With an optimized website, you can harness the power of these media types and engage users.

If You Wouldn't Spend Time on Your Site, Why Should Someone Else?

Be honest: Would you enjoy spending time on your company's website if it didn't belong to you? Make sure visitors have a positive experience engaging with your business regardless of the device they're using. If the navigation is confusing, the text is unreadable or the site takes forever to load on a smartphone or tablet, you're losing business.